The Art of SEO

    When I first got this book in my hand, I said to myself “what a thick book” and I felt like I am at collage again. It is most comprehensive SEO book I’ve ever read and it may be the best book to study Search Engine Optimization too.

    The reason I wanted to read this book is its writers: Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin. They are all great and expert at SEO and having 4 writers makes me prefer this kind of books because it has a lot of different points of view on certain areas and this makes you believe that “ok if 4 experts agree on same information, it should be right, at least it should work”.

    Book starts with basics: how search engines work and why they are so important in today’s internet world. With that you learn what real search engine optimization is and why it is so important in marketing world. Then, it goes into details of search engine optimization and steps to be successful at this area. At this point you get a lot of details on keyword research, on-page optimization, link marketing (not link building), social networking (it is missing and focusing specific areas of search like local search, image search and etc. Once you get SEO skills and how to do it, then it goes to how to analysis what you achieved.

    This is the regular process in search engine optimization and once you come to this point of book, probably you’ll feel like you are ready to rock SEO world. Best part of book comes after that. It doesn’t only teach you the art of SEO but it also teach you how to improve yourself more and ways of studying SEO.

    It is almost 700 pages but it recommends a lot of online articles so it may take more time than you expect to read this book. I wish these guys used shortened URLs inside book. This way we don’t spend too much time to type in and also they may get great statistic of convention regarding reading and visiting these URLs behaviors. This might even give them idea of which parts readers are more interested in for 3rd edition.

    Book Recommendations for Different Purposes

    Reading adventure
    Pretty Little Mistakes: A Do-Over Novel by Heather McElhatton
    I really loved this book. You make your own chooses and every time you do, it changes the end. Heather McElhatton did a great job. It is one of the best books to read at your spare time to relax your mind and have fun.

    For motivation
    The Boy Who Harnessed the Wind by William Kamkwamba
    Wow. If you want to get motivated, you should read this book. It amazes you. It shows you how you can make your dream real from nothing. Having dream to build a windmill and do it from almost nothing while everybody else laughing at you like you are a crazy. Best part is that it is a true story!

    Shut Your Eyes Tight or Think of a Number by John Verdon
    These both books are great. You can choose of them or you can read both. You won’t regret. These are kind of long books but once you start to read them, you just force yourself to finish them right away because you can’t stop yourself wondering what going to happen next. So make sure you have a lot of time to start to read these books. Otherwise you may see sunrise when you are done reading.

    For Fun
    School of Fear by Gitty Daneshvari
    If you like funny books, this is the best. It makes you laugh so much. One of the funniest books I’ve ever read. Face your fears and then just laugh.

    Don’t Make Me Think

    If you want to have a website or if you are just starting your online business, this is the first book you should read. Don’t Make me Think by Steve Krung is a classic and it’s been years old and still selling.

    As you can understand from its name, it shows you the way to build a website. Main point is not to make your visitors think for what do to on your website, just guide them the way you want. They shouldn’t ask themselves questions like “how can I do this?”, “where do I find this” etc.

    It shows you how visitors think, common design tips and what makes visitors more comfortable on your website. Great design ideas, best usability tips and more. You find everything you want to know about how a website should be.

    Believe me you won’t regret reading this book and it is worth every penny for it. I read it first when I was at university and I read it again once I saw its 2nd edition online.

    SEO Made Simple

    I found this book at Barnes & Noble by chance and decided to read it. If you are at beginner level of SEO or have no idea about SEO, it is a great book but if you are familiar with SEO, it doesn’t give you much.

    I liked the way it explains everything step by step and it is really easy to understand. If you have website and want to learn about SEO a little bit, you should read this book.

    It is great for beginning. It shows you on-page optimization and off-page optimization. Also it provides some good resources and tools you can use.

    I don’t agree with some stuff especially about article spinning but Michael H. Fleischner is the one who is Pro of SEO, not me but it is worth to read it.

Category: Books