When I first got this book in my hand, I said to myself “what a thick book” and I felt like I am at collage again. It is most comprehensive SEO book I’ve ever read and it may be the best book to study Search Engine Optimization too.
The reason I wanted to read this book is its writers: Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin. They are all great and expert at SEO and having 4 writers makes me prefer this kind of books because it has a lot of different points of view on certain areas and this makes you believe that “ok if 4 experts agree on same information, it should be right, at least it should work”.
Book starts with basics: how search engines work and why they are so important in today’s internet world. With that you learn what real search engine optimization is and why it is so important in marketing world. Then, it goes into details of search engine optimization and steps to be successful at this area. At this point you get a lot of details on keyword research, on-page optimization, link marketing (not link building), social networking (it is missing pinterest.com) and focusing specific areas of search like local search, image search and etc. Once you get SEO skills and how to do it, then it goes to how to analysis what you achieved.
This is the regular process in search engine optimization and once you come to this point of book, probably you’ll feel like you are ready to rock SEO world. Best part of book comes after that. It doesn’t only teach you the art of SEO but it also teach you how to improve yourself more and ways of studying SEO.
It is almost 700 pages but it recommends a lot of online articles so it may take more time than you expect to read this book. I wish these guys used shortened URLs inside book. This way we don’t spend too much time to type in and also they may get great statistic of convention regarding reading and visiting these URLs behaviors. This might even give them idea of which parts readers are more interested in for 3rd edition.